Best Email Marketing Services Review
- Overall
- Contacts Management
- Email Creation/Send
- General Features
- Tracking & Reporting
- Help & Support
Overview
These services are used by website owners or by companies to send emails to their subscribers. It is also named bulk email marketing. In the past, the job has been done by different software installers, but now the online platforms are doing the job at more reasonable prices and with a larger number of features.
Successful Newsletters
How to measure a successful email campaign (newsletter)?
- the open rate: how many people open the email
- the click rate: how many people are clicking on the call to action link(s) from your email
- the conversion rate: how many people will buy, click an ad etc. on the destination site after they click on the newsletter
What is happening after you click send?
- you compose a nice newsletter and send it to thousands of email addresses
- once sent, the newsletter goes through your ISP server, then to the user's email client server such as Google Gmail, Yahoo etc. where is analyzed by their spam filters to see if it is junk or not
- you message arrives into subscriber's email, in Inbox or Junk/Spam
- the user read the subject , the click on it to see the content
Tips to increase the success of an email campaign
1. Simple design Email clients (Gmail, Yahoo etc.) are capable to read only basic and simple HTML code. To have your newsletter correctly displayed across different types of devices that have installed different email clients, keep the design very simple. Avoid fancy things on design, these can be done on your website, but not for newsletters
2. Mobile devices Use a mobile responsive template, because most of email are opened via mobile devices. This is another reason why you should send very simple newsletters. Litmus.com shows that 53% of the users open the emails using mobile devices.
3. Image placement Do not use an image at the top of your newsletter; most of email clients will block by default the images, so the user will see something blank. Put your important message at the beginning of the newsletter, then use images.
4. Image hosting The path to images' source and the sender email address should have the same domain (ex. yourdomain.com). This will help to reduce the spam score.
5. Subject matters Use short and descriptive subject lines
6. Address Book At the end of the newsletter, suggest to your subscribers to add your email address in their "Address Book". In this way you will be sure that the message will go in inbox.
7. Time Choose the right time (day and hour) when to send the newsletter. Send it when you know that the user is actively checking its Inbox, otherwise if he has many messages will delete many of them in bulk
What To Look For?
Contact Management
The best email marketing services can import large lists with email addresses in no time, from a .csv,.xls or .txt file. Also, they allow to export the lists with subscribers in case you need to use these in another place. The subscribers can be grouped or segmented in different categories.
Email Creation & Send
The top services include mobile responsive and beautifully designed templates ready to be used by you when you write a newsletter. A good looking template can save your costs with the design. You can test your newsletter against a spam score and receive suggestions for modifications or not.
General Features
Image hosting is not so important because the images have small sizes, is recommended to send small images because most of emails are read via mobile devices and they can have a slow WiFi connection when are downloading in their email clients and sometimes images are blocked by default by the email clients.
Almost all services offer customizable sign-up forms that you generate and then put it on the live website. Some services allows to share the message on social network directly from the interface. The A/B testing allows to test different versions of an email message and then measure the results (which is the best version).
Help & Support
Probably you do not want to spend a lot of time on composing and sending emails and focus on the other tasks. That's why best services provide a lot of written and video tutorials to answer quickly to any question.
Conclusion
There are many platforms for email marketing and you have where to choose from. Test yourself a few ones from our top and see what you like for your business.
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